Email Marketing
Why Email Marketing?
Email may be ancient compared to most of today’s digital tools, but it’s far from dead. There, we said it! In fact, it remains a crucial tool for sales and marketing for your business.
Have you considered what could happen if someone new buys your favorite social media platform and changes how everything works (again!)? Or if the site were to crash?
Did you capture your followers’ names? Emails?! How are you going to reach them now – smoke signals?
And think about it: The more followers you have, the more at risk you are if that audience goes “POOF!” with a platform change! That seems backwards to us.
Own the Relationship, Not Just the Follow
You don’t have to abandon your social media following, but to better manage customer relationships, what you also need is:
- A means to communicate that belongs to you — and where you make the rules
- The opportunity to interact with your contacts based on their engagement
- Automations that keep nurturing your leads, engage your current customers, and drive sales
Email marketing allows your business to stay in regular contact with your audience, reach customers in real time, increase your brand awareness, and target messages to people at all stages of the buying cycle.
Plus, email marketing beats social media marketing every day of the week. When compared to social media marketing, email marketing….
- Is 40x more effective for acquiring new customers
- Performs 6x better at improving your click-through rates
- Averages $44 ROI on every $1 spent
- Is perceived as a more personal touch
- Belongs to you – and not some algorithm-changing billionaire
90% of People Check Email Daily
The question is whether your business shows up when they do.
If you don’t have an optimized email marketing strategy, you’re missing out on the opportunity to get the right message, to the right people, at the exact right time.
But it can be challenging – especially for small businesses – to keep up with email marketing systems and trends to ensure that your system is working as hard as it can for your business.
Your Email Marketing, Fully Handled
Newsletters, seasonal campaigns, nurture sequences, whatever your business needs, we build it and run it. No more guessing what to send or when.
If your client data currently lives in a spreadsheet (or a few different ones), we’ll get it organized into a real CRM and email marketing system, built to grow your list and turn leads into loyal customers and referral sources.
Ready to Put Your Email Marketing on Autopilot?
- A system to organize and track your clients' contact data (No more Excel spreadsheets!)
- A simple and effective way to track leads
- Automated client follow-up and lead-nurturing campaigns
- The ability to engage with and listen to your clients
- Turning satisfied clients into public reviews, automatically
- Automated touchpoints at every stage of the sales cycle